Every PPC agency knows their clients are their biggest assets.
Without clients, there would be no purpose for their business at all.
But getting clients isn’t enough. You need to retain them and use your relationship with them to promote yourself to other potential clients.
However, this can only be done once trust is established and a relationship is formed.
In the business world, trust is extremely important, especially when it comes to forming a relationship with your clients. With trust, you will have clients for life.PPC agencies who build trustworthy relationships with their clients witness greater success. Click To Tweet
While expertise and skills are definitely required to construct a successful business strategy. Building trust with your PPC Clients is one of the most important factors to determine the success of your PPC agency.
As trust is a critically important in enhancing your business relationships with your clients.
Just like an old age saying, “The most expensive thing in the world is trust. It can take years to earn and only a matter of seconds to lose.”
Building a level of trust with your clients takes a lot of hard work and time.
Hence, it can be easily achieved with the help of these 6 helpful tips.
1. Understand The Business Goals and Expectations of Your PPC Clients
You just cannot deliver good results for your clients if you have no idea about their business goals and expectations.
Your clients are the lifeblood of your PPC agency. And not properly dealing with them could lead to an overall negative impact on your agency.
Therefore, perfectly understanding the goals and expectations of your clients is typically essential in building trust with your PPC clients.
From the first day itself, layout a plan for them on exactly what needs to be there to create a profitable PPC campaign.
As a PPC agency, it is your responsibility to tell the client about the possible current scenarios that is happening in the PPC world.
Apart from understanding their business goals and expectations, make a clear of what they define as success.
Generally, different clients have different definitions of success.
Some clients may want to maximize their leads, so make sure that you inform them well about the strategies and techniques that are required in creating Lead generating PPC Campaigns.
Also, it is pretty obvious that you measure the performance using the PPC metrics.
However, the client may sometimes not have any idea about these metrics.Take your time and help them to understand the basic PPC metrics. Click To Tweet
It is always better to clearly explain the process of account setup, running process and optimizing strategies to your clients as that will make it easier for the clients to set expectations accordingly.
2. Connect To The Clients on a Personal Level
Instead of just being another PPC agency that works for a client professionally, connect to the client on a personal level.Build a form of friendship with them, as it is one of the strongest interpersonal bonds. Click To Tweet
PPC marketers these days work super efficiently when it comes to targeting keywords, creating ads, bidding strategy, landing page optimization, reporting etc. But often overlook the role of customer serving agents.
After all whatever you are doing is for your client only so going a step ahead with your clients will only make your relationship with your client simpler and strong.
Instead of just being a paid worker, try going a step ahead and be friends with your clients. There is absolutely no harm in discussing anything that is outside professional terms.
The personal connections can help you to ensure that your clients are retained even though the performance level shrinks a bit because they will be more likely to be patient with you.
And since they trust you, so you can ensure them of getting the performance level back to normal again.
You can make suggestions to them and provide them with promotion based offers that do not imply to your work description.
It will make them feel that you are a part of their team and this in return will help you in building trust with your clients.
3. Communicate Effectively
Communication is the most important pillar of any PPC agency.
Not only PPC managers have to be good with numbers, analysis, planning, creativity, and marketing skills
But also they have to be good with handling clients and client communication.Communication allows you to build stronger client relationships that are embedded on trust. Click To Tweet
There are many simple ways of communicating with your clients like phone calls, emails, meetings, and reports.
Throughout the week, keep a track of all the work that you have been doing in the PPC account of your client.
Then at the end of the week, send them a quick updated report of what you have been doing the entire week along with the most detailed explanation.
When a client sends and emails or calls you, make sure to answer them.
Even though if you are too busy to answer at that very moment, ensure that you respond to them as soon as possible.
Because this shows that you actually care about them and build a strong trust relationship with them.
It is quite obvious that there might be some highs and lows in the campaigns.
So, in order to balance them some backup, on the spot strategies, are applied which the client is not aware of.
Therefore, communicate the situation to the client and reasons behind the application of those strategies.
There are a lot of clients that give you a specific budget and ask you to limit your work within that.
For these clients, communicate where and how the budget is implied and how much of a return it is fetching.
Make a communication plan for every client and abide by it strictly.
A clear communication is one the forceful factors that lead to building a strong trust relationship with your clients.
4. Be Transparent With Your Work
Always be transparent with your work.
Provide them the access to everything that you use. Ensure that they have access to their website analytics and online ad accounts.
It is possible that the client might make some kind of error in the website analytics or PPC accounts.
However, restricting access is not the solution.
You can keep your clients informed about the changes that you are making. This will further avoid all the confusion between your and their work.
For example, the client may edit some filters created by you without even telling you. So that brings disharmony between you and your client.
And since, you do not want that, so keep them updated with all the changes that you make in the accounts.
When your clients have full access to the website analytics and ad accounts, you show them that you trust them enough to directly have a look at the ad results.
In return, they can see that everything that you are doing is transparent and you are not hiding anything from them.
It is natural that sometimes you can miss the deadlines, the strategy is not executed properly or simply you just forgot to do make the relevant changes.
As humans, we are bound to make mistakes.
So instead of hiding them or covering up, you should tell about them to your clients directly.To build trust with your clients, you have to be honest no matter what. Click To Tweet
Be transparent as transparency means that you have nothing to hide.
It is always good to update them with the positive results but to bring out the negative results before the client notices is a sign of sincerity.
This will show the client that you are constantly monitoring the campaigns. And your clients will also respect the fact that you are truthful and honest towards your work.
5. Perform Consistent Reporting
Reporting is one of the best ways to show your clients that you have made a great progress.
A good report should be easily understandable by the client.
Firstly, get a hold of all the important PPC metrics that are important to your client. Then, you can provide reports telling them how have you worked on those metrics and what are the results.
A lot of clients basically do not understand the PPC terminology. So make sure that you provide a detailed explanation of all the metrics in the report.
Client reports should include the final numbers of each metric. There should be a proper explanation of the corresponding metric and the comparison of the stats with respect to the previous month.
While most of the time the clients want is the stats but sometimes they may even want to know how your PPC efforts resulted in those statistics.
For this, explaining the strategies is important.
Just before sending the reports to your clients, have a thorough look of it to see and rectify the errors.
Make your reports easy for clients to comprehend.Provide your clients regular and scheduled weekly or monthly report. Click To Tweet
The weekly report may be based on the basic points and the stats that were changed that week.
But the monthly report has to be more detailed and explanatory.
Reporting is another factor that builds trust with your clients because it is a way to show that you are working diligently for your clients.
6. Keep Your Promises
It is extremely easy to promise great results but failing to deliver that promise can harm the trust that you have built over a course of time.
A client has a certain expectation and you should be honest about meeting those expectations.
If the expectation cannot be fulfilled due to any reasons, clearly tell it to the client and then you can work together to find a solution to that.
To prevent the negative impression of your agency with respect to the commitments, always promise the realistic.Do not go out of your way and promise what is difficult to achieve just to please your clients. Click To Tweet
Always follow up your promises. If you promise you the client, that they will see an increase in their Conversions in the first month after setting up the account.
Make sure that you strategize your techniques in such a way that the promise you made is fulfilled. That is how to gain trust and confidence.
Ultimately, maintaining a strong trust relationship with your clients’ means that you are delivering what you are promising. Moreover, the clients are also happy and satisfied with your performance.
Building a trust relationship with your clients is a tough task and requires a lot of effort.
But at the end, all the hard work is paid off when you get to know that your clients trust you.
And by now you have clients that are going to remain with you in the long run.