Amati Case Study - 96% Decrease in CPA - Conversions up by 142 times by Ads Triangle

Overview

Amati Auctions increased the conversions by 142 times and decreased CPA by 96% with increased spending and traffic to website using Ads Triangle’s professional Adwords strategy for Lead Generation.

Amati wanted methodical implementation of Google Adwords account so as to increase the quality leads. It also wanted to eradicate the difficulties it was facing in channelizing the campaigns.

Amati witnessed increase in their conversions by 142 times and decrease in CPA by 96% with our Adwords strategy for lead generation.

Together with this case study, we have demonstrated several strategies that increased conversions and decreased CPA. Along with the strategies, we have given a detailed account of how we optimized RLSA campaigns and Remarketing Campaigns within the given time frame.

142x Increase in Conversion

15x Increase in Impressions

383% Increase in Cost

96%Decreased Cost per Conversion

Implementation

Setting up of RLSA Campaigns.
Introduction of all types of Ad extensions.
Bid optimization was conducted.
Proper A/B testing of Landing Pages was done.
Improved the implementation of Keyword match type.

What we delivered

Increased number of Leads by 142 times within 30 days, 92 times more than what we had committed.
Decreased Cost per Conversion by 96%, 56% more than what we had committed.
Increased CTR, budget spend and traffic.