Fitness Choice Australia


Fitness Choice is an Australian based company that has been supplying quality fitness and gym equipments for over 15 years to homes, businesses, government organizations and fitness centres.

Search campaigns of Fitness Choice had a lot broad match keywords that drove in lots of unqualified traffic. They also wanted to develop a strong plan for generating maximum ROI and to optimize shopping campaigns.

With our Adwords strategies for Ecommerce website, we helped Fitness Choice to increase conversions by 73.70% and reduce Cost per Conversions by 39.90%.

Through this case study, we have uncovered the approaches that resulted in the increase in conversions and decrease in Cost per Conversions. Moreover, we have included the techniques for optimizing RLSA, Remarketing and Shopping Campaigns.

74% Increase in Conversion

15% Decreased in Impressions

4% Increase in Cost

40%Decreased Cost per Conversion



  • Optimization of Search Campaigns.
  • Implemented Remarketing Campaigns.
  • Introduced RLSA and DSA Campaigns.
  • Optimization of Shopping Campaigns.
  • Improved all the required areas to enhance the campaign performance.

What we delivered

  • Improved Conversions by 73.70% within 30 days, 43.70% more than what we had committed.
  • Decreased Cost per Conversion by 39.90%, almost 20% more than what we had committed.
  • Increased Clicks with improved CTR.

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