MotoShow Plates

Overview

Motoshow Plates, based in London is an online Number Plates builder that offers customized cars and bikes number plates.

Motoshow Plates needed a strategic plan to implement Bing Account to increase sales. Their method of channelizing campaigns on Bing account was unsuitable which lead to lower ROI.

With our Bing Ads strategy for selling number plates, Motoshow Plates increased the CTR by more than 221% and sales by 48%.

In the given case study, we have showed the actions that we performed for Motoshow Plates in increasing the CTR and sales. We have further discussed the methods of optimizing Remarketing campaigns and Landing Pages and also developed an effective way to increase the ROI.

142x Increase in Conversion

15x Increase in Impressions

383% Increase in Cost

96%Decreased Cost per Conversion

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Implementation

  • Proper restructuring of campaigns.
  • Conducted A/B testing of landing pages
  • Worked on the quality of keywords.
  • Proper A/B testing of Landing Pages was done. Implemented appropriate Ad extensions.
  • Improved the implementation of Keyword match type.

What we delivered

  • Increased the CTR by 221% within 60 days, 131% more than what we had committed.
  • Increased online sales by 48%, almost 23% more than what we had committed.
  • Increased spending with less CPA.
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Resources

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