Photo Framer is a UK based company which has an easy to use website where the users are entitled to frame their pictures. Quality photo frames are what they deal in.
Photo Framer was consistently facing high competition in Google Adwords for the sale of photo frames, which lead to high CPC. They needed a strong strategy that could increase sales and conversions plus optimize the ROI.
With our Ecommerce Adwords strategy for limited budget campaign we helped Photo Framer to increase their sales by 120% and decrease the Cost per Conversion by more than 55%.
Through this case study, we have revealed the strategies which helped Photo Framer to increase sales and decrease Cost per Conversion. Further, we have also incorporated the methods for optimization of Bids, Campaigns, RLSA Campaigns, and application of a strategic way to use negative keywords.