Skyhomes Estates

Overview

Skyhomes Estates is an Ontario, Canada based real estate company that has been crafting highest standard homes for over 40 years.

Skyhomes Estates wanted methodical implementation of Facebook Ads campaigns so as to increase the quality leads. It also needed powerful strategies that could boost the performance of the campaigns with improved clicks and CTR.

Skyhomes Estates witnesses increase in their leads by 23.13%, decrease in CPA by 25.47% and decrease in CPC by 10.77% with our Facebook strategies for lead generation.

Together with this case study, we have demonstrated several strategies that increased leads, decreased CPA and decreased CPC. Along with the strategies, we have given a detailed account of how we optimized campaign restructure, target audience and creativity of Facebook ads.

23% Increase in Leads

46% Increase in CTR

10% Decrease in CPC

25%Decreased Cost Per Acquisition

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Implantation

  • Created Ad sets with specific ad targeting.
  • Targeting audiences based on their interests and demographics.
  • Set up Facebook Remarketing Campaigns to retarget website visitors.
  • A/B testing of Landing Pages were conducted.
  • Created Lookalike and Email custom audience campaigns.

What we delivered

  • Increased Leads by 23.13% within 30 days, 13.13% more than what we had committed.
  • Decreased Cost per Acquisition by 25.47%, almost 15.47% more than what we had committed.
  • Improved the traffic quality by significant increase in clicks and CTR.
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Resources

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