The Belmont Residences

Overview

The Belmonte Residences is a Toronto, Canada based real estate company that provides well crafted and customized homes with a combination of quality materials and superior designs.

The Belmonte Residences was struggling to achieve a satisfactory Cost per Acquisition and were looking for maximum exposure through Facebook Ads campaign with increased clicks and impressions.

The Belmonte Residences achieved increased leads by 44% and decreased the CPA by 28% with our Facebook Ads strategies for lead generation.

Through this case study, we have exhibited the measures that we took in increasing leads and decreasing CPA. Besides, we have also incorporated techniques of optimizing ROI, leads, target audience and budget.

44% Increase in Leads

10% Increase in Clicks

27% Increase in Conversion Rate

28%Decreased Cost Per Acquisition

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Implantation

  • Created Ad sets with specific ad targeting.
  • Targeting audiences based on their interests and demographics.
  • Set up Facebook Remarketing Campaigns to retarget website visitors.
  • A/B testing of Landing Pages were conducted.
  • Created Lookalike and Email custom audience campaigns.

What we delivered

  • Increased Leads by 44% within 30 days, 24% more than what we had committed.
  • Decreased Cost per Acquisition by 28%, almost 18% more than what we had committed.
  • Improved the traffic quality by increasing clicks and impressions significantly.
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Resources

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