Value Office Furniture

Overview

Value office furniture is an Australian company that supplies standard office furniture across Australia.Value Office Furniture is passionate about providing outstanding customer service.

Value office furniture increased sales by 152% and decreased CPA by 46% by our Adwords strategy for Ecommerce site.

In the given case study, we have exhibited the strategies that we formulated in increasing the sales and decreasing the CPA. Besides, we have also included the methods of optimizing Campaigns, Bids and Shopping PLA Feed.

152% Increased in conversion

14% Increased in clicks

37% Increased average cost

46%Decreased Cost per Conversion

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Implementation

  • Campaign structuring.
  • Google Shopping campaign (Check PLA feed & Merchant Center Account)
  • Keywords type check.
  • Remarketing campaigns structuring.
  • RSLA campaigns.
  • Implemented all type of ad extensionswithbest practices.

What we delivered

  • Increased sales more than 163%.
  • CTR increased more than 100% .
  • Increased spending with positive ROI for the client.
  • Increased clicks with improved CTR.
  • ncreased CPC for achieving higher position to avoid competition pricing & other factors.
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Resources

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